Today I went into a card shop to find an I-love-you-type card for Cornel. I walked up and down the isles. Nothing. I saw Birthday cards, sympathy, wedding, congratulations, baby, thank you etc. But, nothing about Love.
(Did I mention it was a CARD shop? I mean a shop that sells mainly only cards. Some party goods and little gifty key-rings and the like, but, mainly cards.)
At the back of the store I found a small area with remnants of the Valentines Day items - a couple of mugs with hearts on them, cuddly Valentines bears, hand-cuffs (I'm serious, toy ones though), but, no cards.
OK, so there were a few (very few) blank cards (and I was going to write something myself anyway and not rely on the typical shop-text), but they were not particularly attractive. Besides, I wanted something that at least held some notion of "love" in the picture - not a lonesome chair, or a squiggled sketch of a bullterrier.
Eventually, knowing that I can be as blind as a bat when searching a store, I asked the assistant. She looked at me as if she did not know the word "Love". I was wondering if I needed to go into an explanation, but somehow I didn't think that that would be efficient, or fruitful. I rather lamely asked about cards saying "I love you" and the "colour red" and I ventured into the word "hearts", but still, her face was as blank as those cards I mentioned above.
So, the Valentines wares get shelved in the back. (When they disappear altogether, I don't know.) It seems people simply don't buy "love-cards" - well, certainly not from this shop - out of 14th February season.
Sure, a card isn't a reflection of everything, but, to what extent is love (our appreciation of it, or recognition of it and our display of it) actually shelved in our world today?
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